Citrix is a company that creates software that allows employees to work and collaborate remotely. Citrix's technology is used by over 100 million users across 400,000 organizations, including nearly all of the Fortune 500. As part of their product and service offering, Citrix facilitated a variety on-demand and in-person training for Citrix sales employees and customers to better understand and leverage the software products for their business needs.

The Challenge

Reduce inconsistencies in the user experience as well as the development process.

As products are constantly added and updated, new training resources is required to help users gain hands-on training. Along with new training and delivery methods, the e-learning property www.enablement.citrix.com needed to be updated and scaled for future growth.

My Role

As Lead UX Designer for the Citrix Sales Enablement and Training platform, I was responsible for ux strategy, research and design for the e-learning web property.

The information architecture was re-organized, user flows were streamlined, and page templates and re-usable components were designed to ensure the scalability. I closely collaborated with product owners, business stakeholders, and engineering to ensure requirements were understood and we were taking an iterative approach, so we could gain insights from user feedback and data analytics.

The Outcome

With the support of the team, we were able to re-organize categories for more user-friendly searching, as well as leverage Generative AI for personalized user recommendations. Statuses and Due Dates were made more prominant and gamification was used to encourage users to complete their training. The page templates and re-usable components offered a more consistent user experience, and increased efficiency in product, design, QA and development for future course additions.